Content Optimisation Specialist

About the Opportunity 

SEO, GEO, AEO… if these genuinely fascinate you, this role could be for you. 

Search is evolving rapidly, but rankings and visibility still matter. We’re increasing investment in our eCommerce offerings and are looking for a Content Optimisation Specialist to join us in this newly created role, where you’ll gain deep, practical experience in content optimisation and search performance. 

This is a hands‑on, operational role where you’ll take ownership of optimising website content across Mitre 10 and Home Hardware, from keywords research and analytics through to writing SEO/AEO product descriptions and engaging blog content. You’ll play a key role in driving organic growth across both traditional search engines and emerging AI-driven platforms.  

What you’ll be doing:

• Analysing customer search behaviour using enterprise SEO tools and translating insights into high‑performing content  

• Leading keyword research strategies across SEO, GEO and emerging AEO optimisation  

• Identifying gaps and opportunities across category pages, product detail pages and editorial content  

• Writing and refining content (including blog posts), leveraging AI tools where appropriate  

• Improving site structure, internal linking, page hierarchy and content discoverability  

• Monitoring and reporting on keyword performance, trends and content impact  

• Working closely with the Social Media team and broader Marketing teams to ensure content can be effectively repurposed  

You’re Likely a Match If You have:

• Hands‑on experience in SEO or eCommerce content optimisation  

• A genuine passion for content optimisation, with an appetite to learn, experiment and grow your career in SEO within a hands-on environment 

• A strong conceptual understanding of where SEO has been, and where it’s heading, including AI‑driven search  

• Experience using enterprise SEO tools such as BrightEdge, SEMrush, Ahrefs or Screaming Frog  

• Exposure to eCommerce platforms such as Adobe Commerce, Magento or Shopify  

• Confidence working with CMS platforms and website analytics tools  

• Strong writing and analytical skills, with the ability to turn data into clear recommendations and action  

• Curiosity, commercial thinking, and a genuine interest in how customers search and engage online 

What’s on offer:

We’re proud to offer a workplace that supports your well-being, growth, and belonging:  

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually  

📚 Career Growth: Endless learning and development opportunities  

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers  

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion  

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)   

🧠 Mental Health: Gold accreditation by Mental Health Australia  

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited  

About Us 

At Total Tools & Hardware Group (Part of Metcash), we’re more than just a group of hardware and tool retailers — we’re a national network helping build stronger communities.  

Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, TTHG supports independently owned, joint venture, and company-owned stores across Australia.