Digital Media and Campaign Lead

About the Opportunity

We’re investing in the next stage of our digital media capability, and an exciting opportunity has opened up to help shape what that looks like. As Digital Media & Campaigns Lead, you’ll lead the strategy behind how we invest across digital channels to drive stronger customer and commercial outcomes.

Working closely with our Marketing and eCommerce teams across the Total Tools Hardware Group, you will align media investment with broader marketing priorities, continually optimise performance and lead a Coordinator who will bring the plans to life.

Based at our Heatherton office, you’ll enjoy a hybrid working model with 3 days in the office and 2 days working from home.

What you’ll be doing

• Shape the digital media strategy and investment priorities across TTHG.
• Build channel plans across Google, Meta, display and emerging platforms.
• Turn commercial and marketing priorities into campaigns that deliver results.
• Set meaningful KPIs and connect media investment to traffic, conversion and sales.
• Create smart media solutions for key supplier brands and campaigns.
• Track performance, optimise investment and change course when the data says to.
• Lead your team and partner closely with eCommerce, Marketing and agencies.

You’re Likely a Match If You have

• Strong experience in digital media, performance marketing or acquisition.
• An agency, retail or eCommerce background with strong commercial instincts.
• The ability to turn big-picture strategy into a practical implementation plan.
• Confidence using performance data to make media investment decisions.
• A creative mindset and genuine appetite for continuous improvement.
• The ability to influence stakeholders and bring people along with your thinking.
• People leadership experience with a strong drive for action and outcomes.

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:
🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually
📚 Career Growth: Endless learning and development opportunities
👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers
🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion
⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)
🧠 Mental Health: Gold accreditation by Mental Health Australia
🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

At Total Tools & Hardware Group (Part of Metcash), we’re more than just a group of hardware and tool retailers — we’re a national network helping build stronger communities.
Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, TTHG supports independently owned, joint venture, and company-owned stores across Australia.

With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job — big or small. Whether it’s trade-quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building.

This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity.

#INHT

#LI-SC1