Social Media Coordinator

Joining the Metcash Family
At Metcash, you’re part of something bigger. You have all the perks of a small business heart, without missing out on the big business support.
Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future.

About Us
At the Independent Hardware Group, we are passionate and committed to our purpose of championing successful independent businesses Australia wide and at the same time strengthening local communities’ one postcode at a time. We’re the leading partner to over 635 independently owned stores – giving them a competitive advantage to take the big chains to task, and with the trusted, strong heritage, hardware brands of Mitre 10 and Home Hardware, we enable retailers to the best stores in their town and as such ensuring builders, renovators and DIY’ers build, renovate and maintain the best homes for Australian families. The business is the 2nd largest player in the Australian hardware market. It is Trade focused with a competitive DIY offer with a rich consumer engagement supported by digital capabilities.  

Let’s talk about you
Are you an innovative and creative social media pro with a passion for brand building, storytelling and trend-spotting? Do you love crafting engaging, memorable l and fun content?  If so, this role is for you!
The Social Media Coordinator's purpose is to develop and execute dynamic social media strategies that enhance brand visibility, engage target audiences, and drive meaningful interactions across various digital platforms, while collaborating with internal teams to ensure cohesive and impactful messaging. Specifically, this role with build and manage content for Home Hardware and assist in the Mitre 10 social media page. It will also help execute sponsorship & social media influencer partnerships as well as assist in any brand campaigns.

Sounds great! Tell me about the role!
•    Develop and Implement Social Media Strategies: Create and execute comprehensive social media plans to enhance brand visibility, engagement, and audience growth across various platforms.
•    Content Creation and Management: Generate, curate, and schedule engaging content, including text, images, and videos, tailored to different social media channels and target audiences.
•    Monitor and Analyse Performance: Track key performance metrics and analyse data to measure the effectiveness of social media campaigns and strategies, adjusting tactics as needed to optimize results.
•    Engage with Audience: Foster positive interactions with followers by responding to comments, messages, and inquiries in a timely and professional manner, and manage online community engagement.
•    Collaborate with Teams: Work closely with marketing, design, and content teams to ensure cohesive messaging and alignment with overall brand goals and campaigns.
•    Stay Current with Trends: Keep up-to-date with social media trends, best practices, and emerging technologies to ensure the brand remains innovative and competitive.
•    Manage Social Media Tools: Utilize and manage social media management and analytics tools to streamline processes and enhance campaign effectiveness.
•    Support Brand Initiatives: Assist in the execution of promotional campaigns, product launches, sponsorships and influencer partnerships
•    Ensure Brand Consistency: Maintain a consistent brand voice and message across all social media platforms while adhering to the company’s guidelines and standards

You’re Likely a Match If you have
•    Live and breathe social media marketing. You follow brands that you love, have opinions on how we can improve and can spot a Tik Tok trend a mile off 
•    Understanding of retail marketing & communications including digital andsocial
•    Have a passion for writing social media content
•    You love influencer marketing and have ideas on people we can work with and reasons why they would be the perfect fit for our brands
•    You are highly organised and detail orientated 
•    You have a passion for good marketing ideas and you’re not afraid to share them
•    Basic understanding of shopper insights
•    Basic understanding of marketing legislation
•    Understanding of how agencies work
•    Optimistic and enthusiastic mindset and an ability to communicate a vision with passion for customer-lead experiences online  
•    Self-starter, able to work independently and as part of a dynamic multi-disciplinary team

Life at Metcash
🌈 Experience a supportive and flexible work environment. We are a FlexReady accredited workplace!
🌟 Enjoy a 5th week of annual leave every year after your first year.
🌿 Benefit from 2 well-being days and 1 volunteer day annually.
🌐 An abundance of learning, development, and career growth opportunities.
💼 12 weeks of gender-neutral paid parental leave for primary carers.
🏆 Proudly awarded the “Bronze Employer for LGBTQ Inclusion”.
🌍 Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity.
🥇 Gold accreditation by Mental Health Australia.
💸 Incredible value discounts and perks through our team member app, “Our Local”.

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.
 
The industry is changing, and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So, get stuck into a promising career in a fast-growing industry. Together, we can supply Australia with a strong future, powered by local communities.
#INHT