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Conversion Rate Optimisation Specialist

Date: 22-Jul-2021

Location: Macquarie Park

Company: Metcash

Metcash | Australia’s leading wholesale distribution and marketing company


Join an award winning team who have created our IGA Shop Online offering. In 2020, the team won the coveted Canstar Blue Award for the “most satisfied customers” for online groceries. In order to provide our customers with new products and features and continually enhancing our overall digital experience we are hiring!  


Due to our growth strategy we are looking to hire a Conversion Rate Optimisation Specialist.  You will ensure the delivery of optimal website user experience, focusing on barriers to customer conversion and areas of opportunity. You will also focus on setting up and developing a multivariate testing framework, including personalisation, optimisation, analysis, and reporting to ensure best possible customer experience on site


What you’ll do


  • Work with the performance analysts to look at all current metrics and focus on areas of opportunity. Work towards business and team KPIs around sales, customer value, TRFM cycles, returning customers, etc.
  • Work with the Digital Campaigns, Conversion and Reporting Manager on an annual and quarterly strategy, planning testing framework around existing and ongoing campaigns
  • Develop best practice case studies which can be applied to different areas of the business and for different teams, share results in order to assist in future decisions


What you’ll bring


  • A proven track record using leading tools HTML/CSS, Optimize/Optimizely, SEO principles, research platforms such as Hotjar, Google Analytics, and Tableau to develop a testing framework & strategy
  • Expert understanding of success metrics, analytics and reporting


What we can offer you


  • Hybrid working – flexibility is in our DNA, so we blend working from anywhere with time in the office, and flexible arrangements to suit your needs
  • Free on-site parking and convenient access to public transport
  • An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge


At Metcash, we’re the power behind an independent Australia. For almost 100 years we’ve been proudly supporting local, family-owned businesses – sticking up for the little guys and helping them become the best stores in town. Today we’re Australia and New Zealand’s leading independent retail partner and wholesaler in the food, liquor and hardware sectors. And while we may be large, we’ll always be locals at heart. 


So, roll up your sleeves and bring your best self to work, and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail.


Make your Mark!