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Digital Campaign Planning Manager

Date: 22-Jul-2021

Location: Macquarie Park

Company: Metcash

Metcash | Australia’s leading wholesale distribution and marketing company


Join an award winning team who have created our IGA Shop Online offering. In 2020, the team won the coveted Canstar Blue Award for the “most satisfied customers” for online groceries. In order to provide our customers with new products and features and continually enhancing our overall digital experience we are hiring!  


As a result we are hiring a Digital Campaign Manager to manage the planning, execution and delivery of digital campaigns across IGA Rewards and Shop Online, to influence shopper behaviour resulting in increased retail sales.   You will be responsible for the correct & timely distribution of all digital campaigns, managing the deliverables of their direct reports, creating a detailed campaign calendar across Rewards, IGA Shop Online, and in collaboration with national marketing.


What you’ll do


  • Collaborate with the conversion rate optimisation specialist and performance & reporting analysts to ensure KPIs are on target, on campaign results, and on ways to optimise reach for Rewards and Shop Online.
  • Utilise campaign management platforms such as IBM Campaign & Segment to ensure correct customer selection and scheduling of all campaigns, and ESPs to deliver campaigns.
  • Approve all campaign builds, including visual assets, links, and copy, in relation to the selected audience. 
  • Create insights from data to develop actionable recommendations based on product purchase behaviour, frequency, and Lifetime Value for use in planning and campaign improvements. 


What you’ll bring


  • A proven track record in people management and leading a team
  • Demonstrated experience in delivering ROI from marketing initiatives.
  • Experience in working with key stakeholders across multiple teams to ensure regular promotional and seasonal campaigns are delivered using advanced campaign management platforms


What we can offer you


  • Hybrid working – flexibility is in our DNA, so we blend working from anywhere with time in the office, and flexible arrangements to suit your needs
  • Free on-site parking and access to public transport
  • An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge


At Metcash, we’re the power behind an independent Australia. For almost 100 years we’ve been proudly supporting local, family-owned businesses – sticking up for the little guys and helping them become the best stores in town. Today we’re Australia and New Zealand’s leading independent retail partner and wholesaler in the food, liquor and hardware sectors. And while we may be large, we’ll always be locals at heart. 


So, roll up your sleeves and bring your best self to work, and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail.


Make your Mark!