Head of Campaigns

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

At Metcash Food, we proudly support over 1600 independently owned stores across Australia and New Zealand. With trusted brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

We’re looking for a strategic and inspiring Head of Campaigns to lead the development and delivery of best-in-class shopper campaigns. Based in Macquarie Park and reporting to the GM of Shopper, Brand and Loyalty, this role will drive campaign excellence across our retail network, ensuring alignment with brand objectives and maximising ROI.

In this Role

• Lead a team of Campaign Managers to deliver impactful shopper campaigns
• Champion insight-led campaign development using internal and external data
• Collaborate with media agencies to optimise channel strategy and budget allocation
• Manage stakeholder relationships across internal teams, retailers, and agencies
• Oversee creative execution across all shopper touchpoints, including in-store
• Evaluate campaign performance and feed insights into future planning
• Drive continuous improvement and innovation in campaign effectiveness
• Manage campaign budgets and agency contracts with a focus on strategic outcomes

You’re Likely a Match If

• Have 15+ years’ experience in marketing, ideally within retail
• Are passionate about shopper behaviour and marketing communications
• Bring a proven track record in leading large-scale campaigns
• Leverage data-driven insights to shape compelling campaign strategies
• Understand the media landscape and how to balance mass and targeted channels
• Excel at stakeholder management and agency partnerships
• Are a strong communicator with influencing skills and a collaborative mindset
• Hold tertiary qualifications in Marketing or Business

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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