Marketing Manager - Media

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

At Metcash, collaboration is more than just a principle, it’s how we deliver results. As our Marketing Manager - Media, you’ll work across dynamic teams, retailers, and partners to shape a media strategy that’s bold, data-driven, and built for the future. You’ll lead with purpose, drive performance across paid channels, and foster a culture of experimentation, learning, and innovation.

This is your chance to drive transformation in a fast-paced, high-impact role where your ideas won’t just be heard - they’ll shape the way millions engage with our brands!

In this Role

• Partner with our media agency to deliver a transformative roadmap that aligns with business growth and future-focused media innovation
• Champion integrated communications planning across paid, owned, and earned channels to ensure cohesive and impactful messaging
• Hold media channels accountable for delivering measurable Return of Investment, aligning spend with business outcomes and performance benchmarks
• Oversee the planning and execution of local digital campaigns, with a strong emphasis on social media effectiveness and audience engagement
• Embed a culture of experimentation, driving a structured test-and-learn approach supported by clear measurement frameworks
• Drive best practice in media planning and governance, elevating standards across the business and ensuring consistency
• Define and implement media KPIs and reporting frameworks, enabling clear visibility of impact and continuous improvement

You’re Likely a Match If  

• Minimum 10+ years’ experience in media roles (client-side or agency-side), ideally within retail or FMCG
• Proven expertise in all paid media channels, media strategy, planning, buying, and multi-channel campaign management (including TV, OOH, Radio, Digital)
• Relevant tertiary qualifications in Business or Marketing (not essential but desired)
• Strong commercial acumen and ability to translate insights into actionable strategy
• Experience leading media transformation initiatives and managing teams
• Demonstrated negotiation expertise with media partners and agencies
• Ability to drive continuous improvement and innovation in marketing efficiency and effectiveness
• Collaborative, curious, and resilient leader with a passion for media excellence

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support. 

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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