Marketing Manager

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

Independent Brands Australia (IBA) is the retailer arm of Metcash's liquor pillar. We're the largest network of independent liquor retailers in Australia, supporting Cellarbrations, The Bottle-O, IGA Liquor, Porters Liquor, Thirsty Camel and Duncans.

At IBA, being part of something bigger means making a real difference to local retailers, businesses and the community. We support a wide range of independently owned liquor stores, helping them compete with the large chains and thrive in a dynamic market.

When you join the IBA network you’re not just working with a family business, you’re getting backed by the strength of the Metcash Group. Whether you're on the retail floor, in store support or behind the scenes, you're helping to champion successful independents across Australia.

About the Opportunity

We have an exciting opportunity for a Marketing Manager to join our team on a 12‑month full‑time fixed‑term contract, based in Macquarie Park with a hybrid working model (3 days per week in the office). In this role, you will lead the development of the value strategy and associated major campaigns for each of our liquor retail brands. You’ll collaborate closely with media partners, print teams, suppliers, and creative agencies to deliver integrated campaigns that drive both digital engagement and in‑store shopper impact.

This is a fantastic opportunity for a strategic and creative marketer who thrives in a fast‑paced retail environment and is passionate about shaping compelling brand experiences.

In this Role

• Spearhead the development of our value brand strategy across all banners including Cellarbrations, The Bottle-O, IGA Liquor, and Porters, focusing on brand enhancement and value maximization.
• Innovate and optimize shopper experiences through effective in-store and digital / loyalty executions across traditional and new channels.
• Cultivate partnerships with key suppliers to deliver unparalleled shopper experiences both digitally and in-store.
• Drive the strategy for campaigns with creative agencies, print, and media agencies as well as internal design teams to ensure timely and budget-compliant delivery.
• Facilitate internal collaboration across departments and manage stakeholders, track campaign budgets, and oversee a team comprising a Campaign Manager.

You’re Likely a Match If

• Minimum of 8 years' experience in marketing roles specializing in campaign development and  execution.
• Demonstrated success in executing through-the-line retail marketing campaigns.
• Proficient in budget management and tracking.
• Skilled in managing agency partners to ensure successful campaign delivery.
• Prior experience in fast-paced retail environments, preferably within the liquor industry, with strong stakeholder management, communication, time management, and project management abilities, adaptable to dynamic work environments.
• Demonstrated experience in driving team productivity and ability to foster a positive and collaborative team culture.

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

#INFLA #LI-NS1