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Brand Manager- Private Label

Date: 02-Nov-2020

Location: Macquarie Park, AUSTRALIA

Company: Metcash

Metcash | Australia’s leading wholesale distribution and marketing company

  • Flexible work environment
  • Free and secure onsite car parking
  • Multiple career opportunities and the opportunity to be part of our transformation journey


About the role:

 Metcash has an exciting opportunity for a Brand Manager - Private Label to join our IGA division in Macquarie Park, NSW. This position is accountable for the development and implementation of business plans and brand building initiatives in support of IGA’s Private Label portfolio. This is a key position within the organization with regard to growing private label’s share of retail sales. You will use your strategic thinking, consumer insights and commercial acumen to build our Private Label presence that propels IGA as a successful independent. Working with the Senior Marketing Manager, Private Label you will continue to strengthen the Metcash Private Label portfolio through the development of new brands such as the Candy Market as well as re-invigorating existing brands. The role includes working on brands with purpose which give back to local Australian communities. This is an exciting time to join the IGA Private Label brand team and make your mark in developing our brands.  


What you’ll do:

 The key accountabilities in this role will be to:

  • Improve shopper attitudes to IGA through Brand metrics
  • Improve Retailer satisfaction via excellent execution of campaigns
  • Increase retail sales

Your responsibilities will include:

  • Co-develop the annual marketing plan for private label in conjunction with the Senior Marketing Manager including reviewing social and cultural trends, data analysis and insight generation for private label within grocery in order to deliver a well thought through strategic plan
  • Work with the private label product development teams to identify and support key launches throughout the year, ensuring new lines are supported well and represented through owned media channels
  • Raise the bar on the execution of private label campaigns to drive greater consideration of private label with shoppers. Includes advertising, content development, digital communications, in store, catalogue and instore radio & POS
  • This role will be required to work closely with all pillars of the supermarkets business, retailers, as well as Agency partners, Promotions, State Marketing & Operations depts and Fresh Merchandise team to both educate, inspire and collaborate on Seasonal and Fresh executions.


What you’ll bring:

  • Relevant tertiary qualifications in Marketing or Business.
  • Demonstrated min 6+ years’ experience in marketing, with private label experience desirable.
  • Marketing experience can be either from a retail or FMCG background
  • Proven track record of developing strategic brand programs and executing brand content.
  • Demonstrated skills in digital marketing campaigns and social media.
  • Solid commercial acumen


About us:

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

 We’re a proud part of the Metcash family – Australia and New Zealand’s leading independent wholesaler and retail partner. We’re a diverse bunch, united by the simple idea that independence is worth fighting for – and as a part of our family, the difference you bring matters. We need talented people with a love for all things local, a can-do attitude and a passion for hard work done right to help us give independents a fighting chance. So roll up your sleeves and bring your best self to work and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail.


Make your Mark!


Metcash is the power behind Australia’s most successful independent retail brands



If you’d like to know more, or require any assistance with the application process, we’d love to hear from you at  www.metcashcareers.com


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