Paid Media Specialist

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

Join Metcash as a Paid Media Specialist and play a key role in delivering effective social and paid media campaigns that enhance the visibility of IGA and our retail brands. In this role, you’ll manage and optimise campaigns to ensure maximum reach and engagement, while applying data-driven insights to achieve strong results.

If you have a passion for digital marketing and enjoy combining creativity with analytics, this is an excellent opportunity to contribute to the success of well-known brands within a collaborative team environment!

In this Role

• Plan, develop, and execute paid media campaigns across Meta and Google Ads platforms
• Ensure campaigns are delivered accurately, on time, and comply with brand guidelines, best practices, and regulatory requirements
• Monitor and analyse campaign performance, providing actionable recommendations to optimise results
• Design and implement data-driven testing and research experiments to inform future strategies
• Collaborate with internal teams on creative development and strategic planning for campaigns
• Identify opportunities to improve efficiency and evolve internal processes for agile campaign delivery
• Prepare and maintain reporting dashboards to provide stakeholders with clear visibility of key performance metrics
• Stay up to date with industry trends, emerging technologies, and share best practices with the team and stakeholders

You’re Likely a Match If  

• 4+ years’ hands-on experience managing paid media campaigns across Meta and Google Ads
• Proficiency in Google tools including GA4, Google Ads, Sheets, and Looker Studio, with a strong understanding of B2C acquisition metrics (leads, conversions, sales, ROAS)
• Self-motivated with a proactive, results-driven approach and strong accountability
• Excellent communication skills with the ability to think strategically and creatively
• High attention to detail and a passion for testing, optimisation, and continuous improvement
• Growth mindset with a commitment to ongoing learning and staying ahead of industry trends

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

#LI-CV1 #LI-Hybrid #INFLA