Senior Campaign Manager

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

At Metcash Food, we proudly support over 1600 independently owned stores across Australia and New Zealand. With trusted brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

We’re looking for a Senior Campaign Manager to lead the development and execution of best-in-class shopper campaigns that deliver on brand and commercial objectives. Based in Macquarie Park and reporting to the Head of Shopper, Brand and Loyalty, this role is pivotal in shaping how we connect with shoppers across multiple touchpoints

In this Role

• Lead end-to-end campaign development from proposition to execution and measurement.
• Collaborate with internal teams and external agencies to deliver high-impact creative and media strategies
• Use data and insights to inform campaign planning and continuously improve performance
• Manage stakeholder expectations and ensure timely delivery across all shopper touchpoints
• Monitor campaign effectiveness and provide actionable reporting against KPIs
• Forecast and manage campaign budgets
• Drive innovation and continuous improvement in campaign efficiency and RO  

You’re Likely a Match If

• Are deeply curious about shopper behaviour and passionate about impactful communication
• Have 10+ years’ experience in marketing, ideally within retail
• Understand the creative development process and media landscape
• Are confident using data to inform decisions and optimise campaigns
• Have strong project management and stakeholder engagement skills
• Thrive in a fast-paced, collaborative environment
• Are proactive, open-minded, and solutions-focused

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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