Senior Digital Campaign Producer

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

Metcash is seeking a Senior Digital Campaign Producer to deliver impactful, customer-focused campaigns that influence shopper behaviour and boost retail sales.

In this role, you’ll take ownership of the entire campaign lifecycle, from planning and production to scheduling - ensuring every campaign is delivered on time and aligned with brand standards. Your ability to interpret data and optimise targeting will help enhance engagement and maximise Return of Investment.

If you thrive in a fast-paced environment and enjoy collaborating with stakeholders to deliver the right message at the right time, this is your chance to shape the future of retail marketing.

Apply now and help us connect with millions of shoppers!

In this Role

• Design and develop creative assets for digital campaigns using Adobe Creative Suite/ Figma
• Execute campaigns via IBM Campaign & Segment, ensuring accurate targeting and scheduling
• Analyse campaign data to create actionable insights, improve targeting, and optimise ROI
• Conduct quality assurance on all campaign builds, including visuals, links, and audience accuracy
• Collaborate with stakeholders to ensure campaigns are delivered on time and aligned with branding guidelines
• Maintain data integrity by ensuring clean and accurate contact lists
• Ensure compliance with legislation and best practice guidelines for data and communications
• Coordinate campaign calendars and contact frequency with Loyalty Planning and Execution Managers

You’re Likely a Match If  

• 5+ years in digital/email campaign production, focusing on customer journeys
• Proven track record of delivering ROI from marketing initiatives
• Advanced knowledge of campaign management platforms (IBM Campaign, Marketo, Salesforce) and SQL
• Working knowledge of HTML and Adobe Creative Suite for campaign builds and creative assets
• Strong analytical ability to interpret campaign performance and optimise strategies
• Excellent stakeholder management and communication skills, combined with advanced planning and attention to detail

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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