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Senior Digital Campaign Producer

Date: 22-Jul-2021

Location: Macquarie Park

Company: Metcash

Metcash | Australia’s leading wholesale distribution and marketing company


Join an award winning team who have created our IGA Shop Online offering. In 2020, the team won the coveted Canstar Blue Award for the “most satisfied customers” for online groceries. In order to provide our customers with new products and features and continually enhancing our overall digital experience we are hiring!  


As a result we are now looking to hire a Senior Digital Campaign Producer to produce & schedule customer focused campaigns to influence shopper behaviour and increase retail sales. The role will also be focused on interpreting the results of campaigns and enhancing targeting and scheduling to ensure maximum shopper engagement and customer retention. Optimising the performance of digital campaign activity to drive customer lifetime value and identifying opportunities is key!


What you’ll do


  • The role holder will support & collaborate with multiple stakeholders & teams to deliver offers and communications to the right shoppers at the right time, and optimise the impact on sales, supplier income and return on investment for the shopper engagement and online store programs.
  • Utilise the Adobe Creative Suite to create graphical and creative assets for digital campaigns, including catalogue, offer specials, newsletters, lifecycle, product, and retailer specific campaigns.
  • Utilise campaign management platforms such as IBM Campaign & Segment to ensure correct customer selection and scheduling of all campaigns.
  • Liaise with Campaign Planning Manager to support and adhere to a campaign calendar and contact frequency management for shoppers


What you’ll bring


  • Demonstrated experience delivering return on investment from marketing initiatives with a focus on customer journeys
  • A working knowledge of HTML & Adobe creative suite as well as an ability to read and interpret campaign resuls.


What we can offer you


  • Hybrid working – flexibility is in our DNA, so we blend working from anywhere with time in the office, and flexible arrangements to suit your needs
  • Free on-site parking and convenient access to public transport
  • An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge


At Metcash, we’re the power behind an independent Australia. For almost 100 years we’ve been proudly supporting local, family-owned businesses – sticking up for the little guys and helping them become the best stores in town. Today we’re Australia and New Zealand’s leading independent retail partner and wholesaler in the food, liquor and hardware sectors. And while we may be large, we’ll always be locals at heart. 


So, roll up your sleeves and bring your best self to work, and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail.


Make your Mark!