Senior Manager Digital Platforms

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

Independent Brands Australia (IBA) is the retailer arm of Metcash's liquor pillar. We're the largest network of independent liquor retailers in Australia, supporting Cellarbrations, The Bottle-O, IGA Liquor, Porters Liquor and Thirsty Camel.

At IBA, being part of something bigger means making a real difference to local retailers, businesses and the community. We support a wide range of independently owned liquor stores, helping them compete with the large chains and thrive in a dynamic market.

When you join the IBA network you’re not just working with a family business, you’re getting backed by the strength of the Metcash Group. Whether you're on the retail floor, in store support or behind the scenes, you're helping to champion successful independents across Australia.

About the Opportunity

Reporting to the Head of Shopper Brand and Digital, the Senior Manager Digital Programs will lead the digital, loyalty and eCommerce strategy across five retail liquor banners, shaping connected customer experiences that drive acquisition, retention and sales growth. Leading high-performing Loyalty, eCommerce and Retailer Engagement teams, you will play a key role in our digital transformation journey, partnering across Marketing, Technology and Operations to deliver innovative, data-driven solutions that create long-term business value. This is an exciting leadership opportunity to influence the future of digital retail, loyalty and customer engagement while championing innovation and emerging technologies, including AI. This is a permanent full-time opportunity based at Macquarie Park, with 3 days per week in the office.

In this Role

• Develop and execute the loyalty, eCommerce and digital engagement strategy across all retail banners.
• Lead the liquor pillar's digital transformation roadmap, ensuring alignment with broader business and technology priorities.
• Lead the ongoing evolution of the loyalty program strategy, proposition and platform capabilities.
• Drive customer acquisition, engagement, retention and lifetime value through data-led loyalty initiatives.
• Define and deliver the eCommerce strategy and roadmap to achieve commercial growth and customer satisfaction objectives.
• Partner closely with Technology teams and external vendors to prioritise, plan and deliver digital platform enhancements and transformation initiatives.
• Provide leadership, coaching and development to the Loyalty, eCommerce and Retailer Engagement teams.

You’re Likely a Match If

• Leadership experience in digital, eCommerce, loyalty or customer experience roles within retail, consumer goods or related industries.
• Proven experience developing and executing digital transformation programs and customer engagement strategies.
• Demonstrated success leading loyalty programs and customer data initiatives, including customer identity and personalisation strategies.
• Strong experience managing digital commerce platforms and delivering commercial growth through digital channels.
• Experience leading cross-functional teams and complex programs involving technology, operations and customer-facing functions.
• Proven ability to influence and collaborate with senior executives, technology partners and external stakeholders.

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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