Senior Marketing Manager, Group Campaigns & Growth

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business. When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Make your mark in a high-performing, values-led team
• Thrive your way with flexible work options

About the Opportunity 

This is a rare opportunity to lead Metcash’s only Group-wide national marketing campaign while also helping to build a brand and growth engine from the ground up.

As Senior Marketing Manager – Group Campaigns & Growth, you’ll sit at the intersection of brand, data, retail media and commercial outcomes. You’ll own Family Founded — our flagship national campaign — end-to-end, driving year-on-year improvements in impact, ROI and supplier returns. Alongside this, you’ll partner with our Head of Product & Digital to launch customer acquisition programs for Metcash Edge, a newly forming business unit with big ambition.

This role is perfect for a senior marketer who thrives in fast-paced, ambiguous environments, loves connecting the dots across teams, and wants to shape a transformational agenda at scale.

In this Role

Leading our flagship national campaign – Family Founded

• Own the end-to-end strategy for Family Founded, including the creative platform, media approach and annual planning.
• Align objectives, budgets and governance across Business Pillars and Group teams.
• Drive year-on-year improvements in effectiveness, ROI and supplier returns through clear targets, measurement frameworks and post-campaign reviews.
• Lead highly collaborative ways of working with Business Pillar Marketing & Merchandise teams and the Group Retail Media team to maximise reach, frequency and shopper impact.
• Own the integrated campaign calendar and critical path, ensuring milestones, dependencies and risks are clearly governed.
• Champion data-led decision making, partnering with Data & Insights to build dashboards and embed learnings into future planning.
• Embed strong commercial discipline, balancing brand building with demand acceleration through supplier investment models, rate cards and compelling value propositions.

Building growth from the ground up – Metcash Edge

• Design and launch scalable customer acquisition programs across paid, owned and earned channels.
• Apply a test-and-learn mindset to continually improve conversion, CAC and lifetime value.
• Develop a clear and compelling brand strategy, translating it into high-quality copy and fit-for-channel assets.
• Brief, manage and inspire agency and creative partners to deliver at pace and with a high bar for craft.
• Uphold brand governance and consistency as Metcash Edge evolves and scales.
• Model Metcash behaviours — Accountability, Teamwork, Continuous Improvement and Think Customer — while helping to build an inclusive, high-performing, go-getter culture.

You’re Likely a Match If

• Proven end-to-end campaign leadership across strategy, creative, media and measurement.
• Strong performance and growth marketing capability, with hands-on comfort setting CAC/LTV frameworks.
• Exceptional stakeholder engagement skills, with the ability to influence senior leaders and cross-functional teams.
• Compelling storytelling, copywriting and briefing capability, with a sharp eye for creative quality.
• Commercial acumen, including ROI modelling, supplier value propositions, budgeting and forecasting.
• Comfort with ambiguity — you can create structure, prioritise ruthlessly and move fast.
• Strong program and project management discipline, with confidence managing calendars, risks and dependencies.
• 7+ years’ experience in brand and growth marketing within retail, consumer or other fast-paced environments.
• A track record of building brands or programs from scratch and scaling them.
• Experience working with Retail Media and supplier ecosystems (highly regarded).
• Demonstrated success leading complex, cross-functional initiatives with measurable commercial outcomes.

What’s on Offer
🏖️ Extra Leave: 5th week of annual leave, 2 well-being days, 1 volunteer day
📚 Career Growth: Endless learning and development opportunities
👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers
🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion
⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)
🧠 Mental Health: Gold accreditation by Mental Health Australia
🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125. We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.
We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

Join us and be part of something bigger!

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