Trade Marketing Specialist- IBP

Joining the Metcash Family

At Metcash, you’re part of something bigger. You have all the perks of a small business heart, without missing out on the big business support.

Australian Liquor Marketers (ALM) is the Liquor wholesale division of Metcash. We are the largest wide range wholesaler to the independent liquor trade. Being part of something bigger in the ALM team is all about making a huge difference for the local retailers, businesses and communities we service. And while you’re championing successful independents, the wider Metcash family is behind you with a sea of opportunities to develop yourself, grow your career, and make your mark.

About the Opportunity

As a Trade Marketing Specialist, you’ll be the mastermind behind our go-to-market strategies for New Product Development and priority brands. In this exciting role, you will partner with our Brand and Portfolio Manager to develop and execute innovative activation plans that spark sales growth and drive retailer and consumer engagement.

If you're passionate about executing high-impact marketing campaigns and delivering results in a fast-paced, dynamic environment - this is the opportunity for you!

In this Role

• Help maintain an exciting and relevant brand portfolio that meets the needs of both shoppers and retailers across the ALM network.
• Support category and channel strategies by managing the promotional calendar, ensuring effective use of product ranges and promotional activities.
• Assist in developing the G3 Go-To-Market strategy for new product launches (NPD), ensuring alignment with broader business objectives.
• Plan and execute campaigns, promotions, and initiatives aimed at influencing both trade and retail partners to drive growth.
• Track and evaluate the effectiveness of trade marketing programs, making adjustments as needed to optimise performance.
• Manage the IBP trade marketing budget, ensuring all activities stay within budget and deliver strong return of investment.
• Collaborate with the IBA Studio team and third-party agencies to create and supply creative assets for internal teams, external stakeholders, and consumers.
• Bring fresh ideas to existing brands, keeping the portfolio dynamic, exciting, and aligned with current market trends.
• Organise and oversee key events and Public Relation communications, from trade events to product launches, ensuring maximum brand exposure.
• Develop and maintain digital and social media assets for Independent Beverage Partners keeping the content fresh and engaging.

You’re Likely a Match If

• 5+ years of experience in trade marketing, retail, or brand marketing, preferably within the retail, FMCG, or liquor industries.
• Proven success in taking new products to market and driving their growth.
• Strong financial and business acumen, with the ability to manage and optimise trade marketing budgets effectively.
• Creative and innovative thinking, combined with the ability to execute ideas in a practical and efficient manner.
• Excellent project management skills to handle multiple tasks and timelines.
• Strong ability to analyse data, recognise trends, and turn insights into action.
• Influential communication skills, with a natural ability to build rapport and collaborate with internal teams to drive successful execution.

Life at Metcash

🌈 Experience a supportive and flexible work environment. We are a FlexReady accredited workplace!

🌟 Enjoy a 5th week of annual leave every year after your first year.

🌿 Benefit from 2 well-being days and 1 volunteer day annually.

🌐 An abundance of learning, development, and career growth opportunities.

💼 12 weeks of gender-neutral paid parental leave for primary carers.

🏆 Proudly awarded the “Bronze Employer for LGBTQ Inclusion”.

⚖️A neutral gender pay gap of under 5% as published by WGEA 2023-2024

🥇 Gold accreditation by Mental Health Australia.

💸 Incredible value discounts and perks through our team member app, “Our Local”.

About Us

Metcash is Australia’s leading wholesale distribution company, with revenue exceeding $18 billion in FY24. We’re also an ASX top 100 listed company.

We believe that it is absolutely vital to Australia that there is a sustainable, independent, family-owned business sector. Independent retailers support their local communities. We help them to be the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support across our food, liquor and hardware pillars.

We're dedicated to fostering diversity and inclusion in our workplace and are proud to be an equal opportunity employer. Joining our team means becoming part of something bigger, a company that actively promotes diversity, champions charitable causes, and supports environmental efforts. We welcome applications from individuals of all backgrounds, including First Nations. If you have any specific support or access needs, please don't hesitate to inform us when you apply. Rest assured; your personal information will be handled with the utmost confidentiality in accordance with applicable privacy laws.

Join us and become part of something bigger!

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#INFLA

#LI-Hybrid

We are the largest supplier of liquor to independently owned liquor retailers and the largest broad range liquor wholesaler in Australia.

ALM supplies over 12,000 liquor customers. In addition to supplying liquor stores, ALM incorporates a specialist on-premise liquor division that supports bars, pubs, restaurants and hotels. Through our network of 14 distribution centres located in each State and territory in Australia, we support independent businesses with a competitively priced and extensive liquor range, delivered through our cost effective and efficient supply chain.