State Sales Manager - VIC/TAS

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

Our Food Service and Convenience business encompasses our wholesale, foodservices and distribution services across the Campbells Wholesale, Superior Food Services, and Independent Grocers brands – servicing small to medium businesses right across Australia. Joining the Food Service and Convenience business at Metcash means the work you do contributes to brands with real purpose, empowering independent businesses and strengthening local communities across Australia.

About the Opportunity

As the State Sales Manager for FS&C, you will be accountable for leading the state sales team to deliver profitable growth across foodservice, route, wholesale, and convenience channels. This role owns the state commercial plan and execution: translating national strategy into local action, building capability in the field team, and ensuring best in class execution with foodservice & convenience partners and operators.

In this Role

• You will lead, coach, and develop Field Sales Managers, Territory Managers, and State Account Managers to high performance.
• Embed a performance culture with clear targets, coaching rhythms, and development plans.
• Own state sales targets (revenue, volume, margin).
• Translate national channel strategies and customer JBP commitments into state execution plans.
• Run joint business planning (JBP), pipeline reviews, and demand planning to improve forecast accuracy and DIFOT.
• Partner with National Key Account Managers (FS&C) to align on terms, programs, and state performance priorities.
• Optimize territory design, route planning, and call cycles for productivity and coverage through field sales management team.

You’re Likely a Match If

• You have 5–8+ years in sales leadership, key accounts, or field management within FS&C/FMCG/food & beverage
• Demonstrated success leading field teams and managing distributor/channel partners.
• Experience converting national commercial plans into state execution and measurable results.
• Strong grasp of P&L levers, pricing, promotional ROI, and forecast/demand fundamentals.
• Comfortable with BI/CRM tools (e.g., Power BI, Salesforce), translating insights into action.
• Valid driver’s licence; ability to travel extensively within the state.

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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