Trade Activation Manager

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

 At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.  

About the Opportunity

We’re looking for a Trade Activation Manager to drive state-based promotional programs and category initiatives that deliver strong commercial outcomes. You’ll collaborate with internal teams and retailers to execute impactful activations, optimise category performance, and strengthen customer loyalty in a competitive market

In this Role

• Execute national and state promotional strategies across key categories
• Deliver high-impact activations including seasonal campaigns and major launches
• Use insights and analytics to optimise sales, margins and category growth
• Engage retailers through targeted programs and initiatives
• Build strong partnerships with suppliers, retailers and internal stakeholders
• Monitor market trends and competitor activity to inform strategy
• Analyse and report on category performance and growth opportunities
• Collaborate across buying, logistics and retail operations teams
• Support stock planning and minimise waste through effective execution

What are we looking for?

• Experience in FMCG, retail or category/buying roles
• Strong understanding of promotional mechanics, pricing and category management
• Data-driven mindset with strong analytical skills
• Excellent stakeholder engagement and communication skills
• Ability to influence, present and drive outcomes
• Experience working in cross-functional environments
• Understanding of retail environments and supply chain operations

 What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited, Hybrid working arrangements available!

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

Please note: This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity.

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