Social Media Content Creator

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

Are you the person who's always spotting the next trend before everyone else?

We're looking for a creative and culturally curious Social Media Content Creator to bring the IGA brand to life across social channels. From showcasing local retailer stories to creating scroll-stopping content for TikTok and Instagram, you'll help grow our audience, drive engagement and create content that Australians genuinely want to watch, share and talk about.

Working across campaigns, community stories and everyday retail moments, you'll play a key role in shaping IGA's social presence and bringing the stories of independent retailers to life!

In this Role

• Create engaging, social-first content across TikTok, Instagram and other social platforms that showcases retailers, products, community stories and the IGA brand
• Bring campaigns, seasonal moments and brand initiatives to life through short-form video, stories, static content and trend-led social content
• Identify and capitalise on emerging social trends, cultural moments and platform opportunities to increase reach and engagement
• Capture and share authentic retailer and community stories that strengthen IGA's connection with local shoppers
• Use performance insights and analytics to continually optimise content and improve audience growth, engagement and conversion
• Collaborate with Marketing, PR, Loyalty, Campaign and Retailer teams to deliver integrated storytelling and high-impact content

You’re Likely a Match If

• Qualifications in Marketing, Communications, Media or a related discipline will be highly regarded
• Experience in community management and audience engagement is desirable
• Proven experience creating engaging, social-first content for brands, agencies or publishers that captures attention, grows audiences and drives engagement
• Strong expertise across TikTok, Instagram and other social platforms, with a deep understanding of platform trends, audience behaviour and best-practice content formats
• Advanced content creation, video production and editing skills, with the ability to create high-quality video-first and mobile-first content that resonates with audiences
• Exceptional storytelling and copywriting capabilities, with the ability to turn ideas, trends and brand messages into compelling, on-brand content opportunities
• A creative, culturally curious and commercially minded approach, using insights and performance data to optimise content, grow engagement and deliver measurable business outcomes
• Demonstrated ability to create content that drives commercial outcomes, increases foot traffic, and delivers measurable impact through engagement, conversion and brand growth

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity. 

#LI-CV1 #LI-Hybrid #INFLA